How to Create Content for Outdoor Brands

The outdoor industry is experiencing unparalleled growth – so much so that last year’s Outdoor Recreation Jobs and Economic Impact Act moved to include its impressive earnings in the national Gross Domestic Product. Business is booming, which means that outdoor adventure brands are constantly looking for ways to nurture connections with their expanding customer base.…
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6 Outdoor Adventure Film Collectives You Need to Know

The last decade has witnessed an explosion of adventure filmmaking, from creative commercial spots and humorous shorts to high-octane sports films and heart-filled documentaries; some of the most memorable offerings have come from the six media collectives listed here. CAMP4 COLLECTIVE camp4collective.com One look at Camp4 Collective’s impressive (and impressively dramatic) 2015 reel tells you that this isn’t your average media company.…
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Music Magic: How to License a Song

Imagine, if you will, the infamous shower sequence in Alfred Hitchcock’s classic Psycho. In the scene, we see Janet Leigh’s character Marion Crane lathering up in relative silence when suddenly the shower curtain is thrown aside and violence begins, set to the world’s most recognizable violin stabs.…
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Music Magic: Finding the Right Song

Music is all around, it seems – from terrestrial radio to the satellite kind, from iTunes to Spotify, from shopping mall speakers to barroom jukeboxes. There’s so much of it, in fact, that it can feel a bit overwhelming when it comes time to search for the perfect song – the one that’s going to score a scene or set the tone for your project.…
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Lighting in the Snow with Ben Sturgulewski

I could hear the wind whipping through the speaker of the phone as professional adventure filmmaker Ben Sturgulewski’s voice came through on the other line. Like a true snow junkie, Ben proceeded to conduct our interview from the seat of a swinging chairlift amongst the Alaska winter elements, only that much more of a testament to his commitment to fusing passion with his life’s work. …
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Invest In Yourself

“Get the inside right and the outside will fall into place. – Eckhart Tolle The Power of Now This doesn’t mean that once you focus on you the rest of your success will simply fall into your lap, it means invest in yourself because you are a platform for which all else will rise.…
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The Value of Feedback

I have to do what?? was my reaction when the Adventure Film School asked me to share my ideas and treatment with the rest of the group. Growing up, I remember sitting in art class and having fellow students lean over my shoulder obnoxiously asking “what’s that?” as my pencil scratched across the page.…
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Beginner’s Guide to Marketing, Promoting and Distributing Your Film

As a beginner filmmaker getting your work out there is a challenge. Where and who is your audience, how to maintain relationships, and how & where to distribute your work are all important aspects toward making your work known. 1. Marketing & Understanding Your Audience If you have ever read about marketing, this aspect is plastered across the internet and is seen in advice columns for freelancers of all walks; because it’s true!…
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